I’ve been interested in photography for the longest time. I just cannot not take pictures. It could be anything – a portrait of someone; photo of food. My photography obsession began when I started travelling, and my photography has just evolved since my first solo trip at 17.
I was actually doing marketing for an F&B company previously, and I did all of the food styling and photography. Now that I’m working for The Black Hole Group, I’m more or less doing the same thing, but instead of working under someone, someone is working under me now.
The Black Hole Group has a number of lifestyle and F&B brands under it, and I basically direct the marketing for all of its subsidiaries. Well obviously I still go back to the two bosses for consent before executing anything, but I do get a say in the overall look and feel.
Yes, it feels very good to have creative freedom. Back at my old company, I can give so much input, but the decision still goes back to that one person at the end of the day. I was also overworked because I did everything alone. I’d actually come home and cry to my mom because I was so tired.
It’s different here. It’s not even about the recognition, but the satisfaction of seeing your work before your eyes. It also helps that I share the same mindset with my bosses, so working with them is really easy. I think that’s one of the perks of working in an SME.
Career advice? Well, if you find yourself in a situation that’s similar to the one I was in, it’s time to leave. It’s unhealthy to feel overworked, suffocated and out of your creative zone. You know who you are as a person, and you’ll know when the time has come to leave.” – Amiera, 23
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